One of the challenges I had while working for Oxfam was sometimes having to fight misconceptions. Most Oxfam workers and volunteers will tell you that some bright spark will come along with some stupid, usually crass comment that is completely inaccurate. So I broke the ‘never be negative’ rule. After three years of Iraq, Sudan, the Tsunami, Make Poverty History etc and watching colleagues breaking their backs trying to make a difference I was getting close to punching the next person who said ‘oh you waste all the money on admin’. So I just poured the frustration into a little book called ‘The Art of Self-Defence’ and told people the TRUTH. It was done tongue-in-cheek but with absolute sincerity. It was really well received and I found out the media people sent it to all the newspapers – apparently the journalists at the Guardian loved it! I see that the guys at Oxfam have just renamed it Bin the Myths so it is still going strong.

Art Director/Designer: Kelvin Jenkins, Copywriters: Jane Ramsey, Ingrid Birchell Hughes, Creative Director: Ingrid Birchell Hughes