Beating the backlash
Web stuff is fast becoming one of my favourite types of work. When you need to address something straight away you can respond really quickly and get your ‘voice’ out there for all to hear. Climate Care needed to review their website and replace the traditional ‘green’ profile with something more business friendly while still retaining their approachability. After all, these were the guys who responded to protesters camped on their roof by inviting them in for a cup of tea and a chat - which resulted in the protesters reconsidering!

It was important to counter the worst effects of the media offset backlashers that were lumping all offsetters into the ‘snake oil’ category. As one of the major champions of the climate change cause, Climate Care needed to debunk the myth of ‘indulgences’ and promote their internationally renowned projects.

Together we came up with terminology ‘Reduce and Offset Approach’ and I rewrote their website to reflect both this and the amazing community benefits their offseting projects engender. I worked as the writer member of the marketing team and we turned the whole thing round in three weeks.

Website: Healix IT, Copywriter/Creative Consultant: Ingrid Birchell Hughes, Editor: Eva Bishop (Climate Care), Marketing Director: Helen Johnstone (Climate Care).